What?

Lolita is a Japanese street fashion that takes from past eras primarily the Rococo and Victorian.
There is much argument about when it came about, some would claim that it was birthed in the late 1980s following the raise of Visual Kei groups, yet others would say it began in the mid 1990s in the mind of fore-parent Mana. But as of today it has jumped the pond and become an international favorite for those would love Japanese fashion of course.

The name of this fashion, Lolita, is sure to draw out tainted thoughts from most westerns (thank you Vladmir Nabokov). Lolita fashion has nothing to do with nymphettes and sexual references, and more to do with feeling beautiful and having fun.

Within Lolita fashion there are many sub-styles ranging from the sweet loli with pastels and cute prints to the dark elegantly clad gothic loli and everything in between.

Though many follow this fashion simply for the love of the clothes, there are others who take it on as a lifestyle, filling there lives with beauty and "feminine" activities like embroidery, baking, etc.