Gothic Lolita

Perhaps the first to develop with in the fashion scope of Lolita, Gothic Lolita or GosuRori was birthed by the visual kei artists and fans. Mana the most recognizable Gothic Lolita and member of many Visual Kei musical groups among the Malice Mizer, has described the style as elegant coining the name Elegant Gothic Lolita (EGL). Mana is also the owner of his own Lolita brand, Moi-même-moitié, a brand that caters to Gothic Lolita substyle.

So who is the Gothic Lolita?
She hangs in the delicate balance between the sugary sweetness of the Sweet Lolita and the darkness of Western Gothic Styles. Like most of the other Lolita sub-styles, she works with in the silhouette though the gothic Loli employes darker colors and themes. Crosses, bats, coffins and perhaps a few skeletons are mixed in with themes of roses, Gothic iron gates and exquisite lace

Many brands cater specifically to the Gothic Loli

• Moi-même-moitié
• Excentrique
• Atelier Boz
• Black Peace Now
• h. Naoto