Probably the most popular and the one most people associate with Lolita. She is the sugary sweet princess that portrays the innocent and colorful side of Loli.
Like her Gothic Loli sister she also has the basic silhouette but she dresses in pastels, cute prints and themes.
Though at the beginning sweet lolita was very similar to today's Classical Lolita , brands like Angelic Pretty, Baby the Stars Shine Bright, and Metamorphoses temps de fille have given its unique personality that is bubbly and whimsical.
Brands that cater to Sweet Lolita:
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